Alessandra teaches and supervise research on collaborative innovation and digital marketing at the University of Rome and CATTID research center. She has worked in the digital business since its early stages: started as an expert for EU projects in 1996 and later appointed Online Communication Manager for the largest Italian Energy provider (Enel spa) in 1999. Currently, she works as a Senior Advisor for a number of Social CRM and Enterprise 2.0 projects for large companies, including international TELCOs. She managed for 5 years an Italian government-owned ICT company for the development of e-government services and is still engaged in several national and European committees regarding the European Digital Agenda.